The fashion icon Edward Enninful on Modern Britain: 'A Decline in Tolerance' Compared to the Nineties.
An unexpected discovery during a tube journey in 1988 changed forever the course of a teenage Ghanaian arrival to Britain. Discovered for modeling, Edward Enninful was quickly drawn into the city's vibrant 1990s cultural landscape, evolving from model to stylist and, by the age of 18, becoming the style editor of the iconic i-D.
"It was the peak of the Britart scene – Tracey Emin, Jay Jopling. I met Kate Moss at a casting," he states. "Then Naomi Campbell for a cover, and I knew we’d be close. We all mixed across disciplines. Friday bled into Saturday into Sunday. I yearn for that spontaneity."
If Enninful sounds sentimental, he is not the only one. In recent times, a longing look back of the 1990s has become pervasive. However over the last thirty years, Enninful perceives a profound shift. "In my view, we’re less tolerant now than we were in the 90s," he observes. "This isn't just this country – it’s everywhere."
A Cultural Backslide
This shift is difficult to overlook: the growth of far-right politics, the pushback against progressive values, and the return of Eurocentric beauty standards. Replacing the optimism of the previous decade, now a more divisive political force appears as a possible leader. Even, the Union Jack, once an badge of Cool Britannia, has returned as a polarising symbol.
According to Enninful, the response has consistently been to champion culture in all its diversity. This was the guiding principle behind his seminal issue as editor of British Vogue in 2017, which served as a celebration of modern Britain, showcasing a wide range of prominent faces from music.
"Individuals with a platform should employ it," he comments, explaining those editorial decisions. "There is much discussion about immigration; I could not have had this life if Britain was not a welcoming country, if it refused my family a refuge and an opportunity. That’s the Britain I always loved. I hope this period will fade."
A New Wave of Consciousness
He takes comfort in the youth of today: "They’re much more aware than we were. They discuss systemic issues – I had no concept what that was."
The beginnings of his career would forge a trailblazing career characterised by fearlessness and representation. Enninful set a precedent as the first male, first Black editor, first openly gay person, and first disabled gay man of colour to lead at British Vogue. His time featured landmark covers showcasing Black models, curvy models, older individuals, and individuals from varied communities. Critically, sales grew.
"Ignoring large portions of the population, it’s not just that you’re excluding people – it’s commercially unwise," he states.
A New Chapter as a 'Disruptor'
He has since founded his creative company EE72 and its accompanying magazine, 72, his first major project since moving on from his previous role. He states his aim to continue being a "disruptor".
"I constantly interrogate the status quo. I was raised in a place where everybody was black – the doctors, the lawyers, the president. Then we came to England, with nothing, and I found myself on the margins. I was incredibly timid. My teachers said I’d never amount to anything. Me and my brothers were harassed under the suspicion laws … this duality gave me a sense of being both an insider and outsider."
Contrary to the popular image of industry figures as brash and temperamental, Enninful is softly spoken and exudes calm. His path has involved adversity, including openly discussed battles with mental health and addiction.
He has also faced significant health issues, having had multiple operations on his eyes, resulting in partial sight. "I experienced such a difficult period for two years, not working, anxious I was going to lose my sight. It’s like PTSD; you just live in fear 24/7. I prayed, if this ever ends, I’m just going to embrace every opportunity that I was so fearful to do. I’m not going to limit myself to just being an editor or a figure in fashion."
The Tate Britain Exhibition
This determination to be defined narrowly has inspired him away from the realm that established him. He is now curating a major 1990s exhibition at Tate Britain, showcasing work by a roster of influential artists and photographers from the era. The show, he explains, aims to explore the decade's artistic collaboration – and highlight those who did not receive a spotlight at the time.
"Institutions sometimes neglected to promote the right artists because they did not have the expected background," he states.
This project itself operates on a unique business model, rejecting traditional advertising in favour of creative collaborations. "We ask, what can we do together? Is it an experience, a series? The magazine is part of a larger creative platform."
A Testament to Resilience
Currently, Enninful operates as one of the world's most influential industry leaders. His path, he states, is a demonstration to the power of pursuing your passions.
How would the Enninful of that era react to the his current self? He chuckles. "He would be astonished, but he’d be impressed. In those days I was sceptical of institutions. I never imagined institutions like Tate were a place for someone like me."
He adds. "Gratitude is key. We lost our home, we left our homeland. I nearly lost my vision. So there is no room for fear. People have doubted me my whole career. But nothing can stop me once I’ve decided to do something."